Case study

PluggedInDownload PDF

"myGengo...has allowed us to maintain a release schedule that deploys new features simultaneously around the world."

-Lail Brown, VP of Technology

 

Expanding SaaS to New Markets

 

The Challenge

 

When localizing their online community app, PluggedIN needed a translation solution, and particularly one that was flexible enough to fit their development workflow. The task of translating their market research platform containing tens of thousands of words into multiple languages seemed daunting, but even more challenging was the prospect of finding a translation firm that resonated with PluggedIN’s technology centric workflow. For efficiency and reliability, they really wanted to work with localization straight from their content management system.

 

The Solution

 

The PluggedIN developers needed to be able to initiate jobs of any size quickly, without relying on multiple internal and external resources to get the complete work done. Right away, PluggedIN realized that myGengo’s Translate.Extreme service would be the key to building a sustainable, continuous integration workflow that incorporated localization across many languages. Essentially like having an in-house translation team at standby, with the advantage of near infinite scalability and without incurring costs in periods of low utilization.


By building a few robust tools that integrated with myGengo’s API, PluggedIN could create an internal workflow that allowed localization to match the pace of application development, rather than bring it to a halt. This allowed them to localize their complete platform with minimum overhead and disruption to their core development activities.

Case

PluggedIN, a U.S. app developer and SaaS provier, uses myGengo to translate their application and marketing materials in several languages in parallel.

  • Product: Translate.Extreme and API
  • Industry: App Developer
  • Joined: 2010
Based In: Rochester, NY, USA
PluggedIN helps leading brands and organizations like Kraft Foods, T-Mobile, FedEx and General Mills to continuously connect with the voice of their customer through private online communities for market research and consumer insight.

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