Case study

Cross BordersDownload PDF

"Cross Borders assures that myGengo is the best partner for venture companies like us aiming at the global market."

-Toru Murakami, CEO, Cross Borders

 

Tapping Into New Markets

 

The Challenge

 

Cross Borders just developed and released their iPad app Samurai Art, which covers traditional Japanese art and culture in the feudal period of Japanese history. In order to readily reach a considerably larger audience, they wished to translate the app into English and French. As the app makes a sophisticated collection of artwork including national treasures and important cultural property available worldwide, translation of the content needed to be academically accurate.


Furthermore, one part of the app - the Tale of Genji - includes words and expressions that reflect the era in which it was written, and uses many archaic expressions that are not used today. Cross Borders' customers expect that technical usage of season words that allude to hidden meanings be considered and interpreted correctly.
 

The Solution

 
Since Cross Borders used myGengo’s Business level service to translate similar ancient literature content, they were confident of myGengo’s consciousness of quality and appreciated faculty. Although deadlines were extremely tight – especially for the French version – myGengo was able to deliver quality on time.

New versions of the app will be released regularly and address an increasingly wide range of historical art collections. The frequent updates and rigid deadlines require a translation service partner with reliable productivity and high quality.  Cross Borders chose myGengo since they believe “that it is the only and best service that could meet these requirements”.

Case

Cross Borders, a Tokyo based developer, uses myGengo to translate its frequently updated applications and app descriptions.

  • Product: Translate.Express
  • Industry: App Developer
  • Joined: 2010
Based In: Tokyo, Japan
Cross Borders develops applications for and with clients to expand their horizons in the digital age. They combine their knowledge of social media integration with programming prowess in order to give their clients the best possible strategies.

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