For our translators interested in copywriting, we would like to share an article series on international copywriting by our friend and author Lawrence LaFerla, from JAPANTranslation. Through his blog "Marketing on the Japanese Web", Lawrence shares the valuable insight of an experienced copywriter in the Japanese web market that myGengo translators can add to their skill set. Although I provide a brief summary for some parts in the series, you owe it to yourself as a translator and writer to click through and engross yourself in Lawrence's knowledge! So, enjoy :) English-to-Japanese translation for persuasion: Words to the wise (a... ›Read more
