Companies that rely on market research online communities (MIRCs) to connect and engage with customers gain the types of critical consumer insights that ultimately lead to their growth and success. In this case study about PluggedIN, read how the MIRC specialist took advantage of myGengo’s Translate.Extreme and API to translate and localize their specialized market research platform.
When PluggedIN initially set out to explore how to efficiently localize their online community app into multiple languages they were interested in a translation solution that allowed them:
- the flexibility to match the style of their internal workflow
- to work from within their own content management system
- a way to initiate and complete jobs of various sizes quickly
- the ability to manage the translation process for tens of thousands of words
myGengo's Translate.Extreme
It quickly became apparent that myGengo’s Translate.Extreme would be exactly what PluggedIN needed to complete their extensive localization project. Using myGengo’s online platform, PluggedIN could easily centralize every single translation job regardless of size, language or context.
myGengo's API
PluggedIN developers were also able to create tools internally that could be used to work in collaboration with myGengo’s translation API. Creating tools internally allowed the company to sync internal project development with external translator workflow.
In the end, PluggedIN was able to translate their online market research application and corresponding marketing materials into several languages so that more companies around the globe could find a way to connect and grow with consumers.
